13th December 2007
Google Bans these Lingerie Ads For “Sexual” Content:
An Amercian lingerie outlet has had its online advertisements removed from Google after the web giant denounced them as too risque.
The ads were part of a Christmas campaign by Colorado-based lingerie retailer Pampered Passions to encourage men to buy sexy smalls for their lady friends.
But the images - most of which wouldn't earn a second glance from most self-respecting Brits, let alone Europeans - brought on the blushes over at Google, where they were written out by the censor's pen.
“The ad has been disapproved for adult content," a Google representative told the firm. "Only family safe images will be approved. Images which are classified as non-family safe or adult content are disapproved and will not run. Your image contains nudity and mature themes.”
But a statement by Pampered Passions argued that the images were "completely acceptable to UK audiences" and sniffed at the US web giant for being prudish and applying policies which seemed rather "conservative for European consumers" .
“An outright ban on ads no ruder than a Christmas cracker joke and featuring less flesh than a swimwear catalogue seems pretty ‘uncool’ to us”, the company said.
Here is an example of the lingerie available from Pampered Passions, I am sure you will agree the range is pretty sexy and the ads that have been designed to support it would seem entirely approriate.
At the Lingerie Directory UK we think Google's beghaviour is an outrage, surely it is up to publishers like us not advertising agencies such as Google to determine what is appropriate content for our readers. We have written to Google to express our concerns as this is exactly the sort of advertisement that this site should be hosting. It is entirely consistent with the approach the industry takes to TV advertisements that generally target men with such humour. See our selection of Lingerie TV adverts which have been shown all around the world. Join our campaign, write to Google and your MP or Representative to express your concern about this near monopolpy acting in this way. We have addded Pampered Passions to our directory free of charge and have reproduced some of their range for you below. Click the images to view them full size.
This lingerie ad is too hot for Google