November 28th 2007
Retailers are getting ready for the highest ever online Christmas spend yet up 43% on last year. Forrester’s predicts that the UK's 27 million online shoppers will spend nearly £14 billion during the festive season.
Lingerie company Mio Destino has come up with a number of innovative marketing tools to ensure they don’t ‘slip’ behind the competition and can ‘basque’ in record sales.
Mio Destino has created a Christmas campaign based around their own version of “The Twelve Days of Christmas”. They gave us a sneak preview of the full campaign tonight but have asked the we keep it under wraps as they are going to realease one verse every two days starting form today. So we have written our own version so as not to spoil the surprises so sing along!
On the first night of Christmas my true love gave to me a camisole in a gift box.
On the second night of Christmas my true love gave to me two purple bras.
On the third night of Christmas my true gave gave to three French basques.
On the fourth night of Christmas my true love gave to me four halter tops.
On the fifth night of Christmas my true love gave to me five gold thongs.
On the sixth night of Christmas my true love gave to me six baby dolls.
On the seventh night of Christmas my true love gave to me seven silken gowns.
On the eighth night of Christmas my true love gave to me eight maidens corsets.
On the ninth night of Christmas my true love gave to me 9 shimmering chemise.
On the tenth night of Christmas my true love gave to me ten lacy garters.
On the eleventh night of day of Christmas my true love gave to me eleven body stockings.
On the twelfth night of Christmas my true love gave to me 12 busty bustiers
All together now!
12 busty bustiers
11 body stockings
10 lacy garters
9 shimmering chemise
8 maidens corsets
7 silken gowns
6 baby dolls
5 gold thongs
4 halter tops
3 French basques
2 purple bras
and a camisole in a gift box.
Mio Destino has created a great flash application for their version of “The Twelve Days of Christmas”.
Starting today, every second day a new window will be opened showcasing a new item from the Mio Destino’s luxury lingerie collection. Not only is the Christmas imagery great, Mio Destino is offering free shipping, a free gift box and various special offers or discounts throughout the “Twelve Days of Christmas”. It’s a complete Christmas shopping solution for any man.
Mio Destino has a clear strategy of targeting the male gift buyer with some excellent gift ideas to make shopping for your loved one easy. This follows on from their lingerie school for men launched earlier this which is a video series available for download from Mio Destino School see the first episode here.
Twelve steamy nights of Christmas
Dita Von Teese appears in London
November 26th 2007
Dita Von Teese appeared at Waterstones in Piccadilly London on Thursday to sign copies of her book 'Burlesque and the Art of the Teese', the international queen of Burlesque, lingerie model, and a muse to fashion designers worldwide, appears in fashion magazine columns and stars in events held at the four corners of the world. She is renowned worldwide for her astounding performances featuring her signature elaborate props and Swarovski adorned costumes. Bringing pin up imagery to life, Dita makes us relive the golden age of femmes fatales and glamour girls.
She has now signed up as ambassador for Cointreau, one of the world’s leading purveyors of spirits. "Dita brings to life the 'Be COINTREAUVERSIAL' brand signature through her iconic pin-up style and golden age femininity," says Justin Weston, Cointreau International Director. "At the heart of this signature is a certain feminine French touch – the infamous je ne sais quoi – and Dita Von Teese embodies this beautifully. We feel there is no one better to represent the brand on a global scale."See these Dita slideshows:
Slideshow 1
Slideshow 2
Wow that lingerie is hot!
1st December 2007
Lingerie shop burns as sparks ignite feather boas
Things got steamy in all the wrong ways Saturday at Priscilla’s, a lingerie shop at 2690 Nicholasville Road.
Firefighters were called to the scene at 12:32 p.m., after a light fixture in the ceiling failed, emitting sparks.
“It just happened to be over the display of feather boas,” said District Major Harold Hoskins of the Lexington Fire Department. “The majority of their merchandise was destroyed.”
No one was injured.
Source Article
25th November 2007
Police are searching for a shopper who set some lingerie on fire inside the K-Mart store on South Orange Blossom Trail in Orlando. Shoppers were briefly evacuated on Sunday because of the fire.
Workers said a shopper set a rack full of bras on fire. Firefighters were called to the business and quickly put out the fire.
Whoever started the fire was able to get away.
Police and the State Fire Marshal's Office are investigating in the hope that surveillance video from the store will help them identify the suspect.
This story reminds us of this famous advert.
See more funny lingerie videos here & here
Licensed to thrill - Lingerie from Russia with Love
November 25th 2007
What do you think of when you put the words Russian and Lingerie together, for many it will be the images of Daniella Biancha playing Russian secret agent Tatiana Romanova in from Russia With Love, Sean Connery has said it was his favourite Bond film and we can see why. Have a look at the video below featuring the many pictures of Daniella wearing lingerie in the film.
But of course Miss Universe runner up Daniella Biancha was not actually Russian, in fact they had to dub her voice in the movie becuase of her strong italian accent. But now you can get a real flavour for Russian lingerie by visiting the Vendetta store in Bluewater. Bluewater is a leading shopping destination in Europe with over 330 stores and Vendetta is an interesting addition. This seductive and fashionable lingerie store comes all the way from Russia with love. The glamour stakes are high with designer labels such as Christian Dior and Roberto Cavalli featuring alongside Vendetta's own label.
Founded in 1992, lingerie retailer Wild Orchid has 216 stores in Russia and Ukraine and opened Vendetta its first UK outlet in August 2007. It started as a distributor of Christian Dior, Dolce & Gabbana, Cotton Club and Nina Ricci lingerie, but also sells its own Vendetta brand. It has 53 luxury stores branded Wild Orchid, 156 mid-priced outlets named Bustier and seven men's underwear stores, VI Legion. The company has annual sales of GBP50m. See the new store in this video.
Two Irish private-equity funds took a $50m stake in the company earlier this year, so with the luck of the Irish combined with the high quality lingerie on offer we expect them to take Europe by storm. You can visit their English language website which has an amazing flash presentation of their range. It takes an age to load but is well worth the wait.
You can see their 2006 & 2007 ranges being modelled in the these picture galleries:
2007 Gallery
2006 Gallery
It may be 45 years since 'From Russia with love' but as the Moscow time reports today in Russia, there is an established culture of lingerie. Women in Russia are eager to keep a good stock of lingerie that will titillate their lovers, and of course impress their friends. In fact, lingerie is usually intended to be seen, and the word on the street from shop assistants is that women normally arrive at shops in couples when trying to find something special.
The buying-lingerie-with-girlfriends men generally fall into one of two distinct camps. There are the unashamedly enthusiastic ones, who will be full of suggestions and informed opinions. And there are inevitably the mortally embarrassed types. Pity them, as they try to skulk by the exit, waiting for the moment when either their shopping companion/slave driver releases them from their torment or a large hole opens up in the ground and provides the same liberation.
Of the two, the former's views are most likely to be listened to in Moscow. Russian women prefer bold and exotic lingerie.
Come to work in your underwear day
November 23rd 2007
A Taiwanese lingerie company encouraged its entire female office staff to go to work in their lingerie for the day. Naming November 21st Camisole Day to celebrate record sales.The Sing Hwa group which manufactures lingerie also markets under the Audrey brand (for Attractive, Urbane, Delightful, Romantic, Elegant and Young) and owns a chain of over 250 high street retailers called Easy Shop which in keeping with the Easy Shop name are decorated bright orange. Come on Stellios, own up what is your involvement?
All 500 women working in the firm’s headquarters were encouraged to wear only camisoles and knickers - much to the excitement of their male colleagues. “We have been waiting for this day all month. Today, we are super high, and don’t know where to put our eyes,” salesman Cai Mingda told Straits News. More than 90% of female workers reportedly went along with the spirit of the day and worked in their underwear. Perhaps these young ladies pictured on the Easy Shop website were the 10 %.Liao Wenshen, 30, said; “The men were red-faced all day, and were becoming so polite to us. It’s so funny!” Zhang Yufeng, 32 and a mother of two added, “I have been on a strict diet to get ready for the day. When I was trying on my outfit at home, my husband told me I should dress like this every day.” We are not surprised; Audrey certainly makes an attractive range. Here are some of examples.
Employment lawyers said there was nothing illegal in the move so long as it was voluntary but it had its critics. Wu Juanyu complained: "Some women may feel forced to join in because of peer pressure and job competition. I don't know if the company is selling underwear or women's bodies."
The company has plenty to celebrate taking a US$100 million share of the domestic lingerie market since launching its first retail store in 2001. It was a bold move for a manufacturer to vertically integrate right through to the high street but with lingerie representing a full third of the Taiwan US$2.5 billion domestic market it was one worth pursuing.
You can visit their website at http://www.easyshop.com.tw/
Marlies Dekkers - Hot Couture
Marlies Dekkers presents a spectacular lingerie show 'Hot Couture' in the caves of Tour & Taxis in Brussels this evening.
Marlies Dekkers is a famous Dutch lingerie designer who earlier this year won the prestigeous Prix Veuve Clicquot Business Woman of the Year award. The designs of Marlies Dekkers are well known for their ground-breaking styling, their perfect fit and the detailed workmanship, as well as the use of modern materials and innovative techniques.
International celebrities such as The Pussy Cat Dolls, Christina Aguilera, Nelly Furtado, Pink and Rihanna have discovered the designs of Marlies Dekkers.
The Hot Coture show tonight promises to be quite a party with music by, Vicarious Bliss from Ed Banger, Hermanos Inglesos, FanKlub DJ's & , Cosy Mozzy.
You can see some of Marlies designs in this video from her Paris show back in April this year, it also contains a brief interview.
Click the thumbnails to view Marlies Dekkers undressed 'girls' designs.
View more Marlies Dekkers designs.
Marlies Dekkers designs are available from figleaves.com
The biggest breasts in Europe!
21st November 2007
British women have the largest breasts in Europe and they are getting bigger with each generation.The average bust size in the UK has increased in a decade from 34B to 36C and Marks and Spencer has led the way amongst high street retailers in servicing the demand for larger bra sizes. They have announced they are increasing their current range by three sizes up to a J cup. "We noticed a definite trend among younger women needing a larger cup size, but these sizes are more difficult to come by, and up until now women had to seek out specialist fitters to get their bras custom-made." says Soozie Jenkins, head of M&S's lingerie design.
Leading online retailer figleaves.com is also providing larger sizes from brands such as Freya, Lejaby and Panache.
But why is it happening? Undoubtedly silicone plays a role with over ten thousand cosmetic implants being carried out every year. However other causes are sited which may have a role.
Breast tissue is very sensitive to hormones with some women having a noticeable increase in breast size as they approach their period. This has led to speculation that the contraceptive pill is linked to the increase with some people going as far as to claim that oestrogen that gets into the water supply from women taking the might be a factor. However, there is less oestrogen in the pill now than there used to be.Some people speculate that artificial hormones used in food production could be a factor but nobody has produced any research that supports this and similar levels of hormones are used in other countries.
So despite the rush by the daily papers to pick up on Marks & Spencer announcement with stories of bigger boobs and all of the pseudo scientific speculation to explain the phenomenon is seems we are simply carrying more body fat in general than ever before. This is supported by the less headline grabbing fact that waist and hip sizes have increased in proportion.
Thanks to our reader Simone in St Helens, England for bringing this story to our attention. If you spot something you think we should feature please drop us a line at LingerieUK@gmail.com.
Do you measure up?
20th November 2007
Do you think you are a bra conoisseur? Test your judgement with lingerie manufacturer Eveden's 'Do you measure up game' and win some stunning Freya of Fantasie lingerie. You have to work out the correct bra sizes for celebrities, Nicola Tappenden from WAGS Boutique, Tamsin Outhwaite, Louse Redknapp, Kelly Brooke, Sarah Parish from Doctor Who, Cheryl Cole from Girls Aloud, Newly reformed Spice Girl Geri Halliwell, Presenter of 'Britain's Next Top Model' Lisa Snowden, Fifi Geldof and What not to wear guru Susanna Constantine.
For each girl you get three choices, hover you mouse over each option to see the breasts change to that size, then simply match the correct size breast to the celebrity.
Billie Piper (Belle de Jour) addicted to lingerie
19th November 2007
In her blog Belle de Jour once described herself as an " alpha stiletto-wearing, lingerie-obsessed, Pulitzer-reading female", well it seems that actress Billie Piper has become the role at least as far as the lingerie obsession is concerned. In this interview she describes how before playing the role of call girl Belle in the ITV2 series ‘Secret Diary of a Call Girl’ she had little interest in what was in her underwear drawer but has now become a lingerie shopaholic.
You can see the interview will Billie here.
The Secret Diary of a Call Girl is the sexually explicit story of a beautiful prostitute who leads the ultimate double life. To her parents she’s Hannah, the legal secretary. To her clients Belle is whatever they want her to be. She can be the quiet girl-next-door. Or she can be the high-heeled dominatrix who whips them into submission; “Be fabulous but forgettable” is Belle's motto when she's out working. Her mission is to make money by satisfying male fantasies.
Well the last episode has now been screened but no need to miss Belle, you can become a Facebook friend with her, by following these four simple steps:
1) Go to www.facebook.com
2) Create your facebook account and log in
3) Search for ‘Belle de Jour’ in the ‘London network’
4) Found Belle? Send her a friend invite, or just give her a poke, wouldn’t you just love to guys.
And if being a friend of Belle isn’t enough for you all of the episodes can still be viewed on line at ITV.com. They even heave a special compilation of her sauciest scenes, but be warned, it's very racy!
The series has been nominated for Best Soft Core Production in the UK Adult Film and Television Awards and is the only mainstream production to be nominated.
"The sheer fact that the series was aired is a reflection of the changing attitudes in British society, which has traditionally been very conservative in its public attitude to sex," said awards chairman Phil Black, who commended Piper for her "brave" performance.
The ceremony will take place at The Troxy, 490 Commercial Road, London, E1 0HX on Thursday 29th November 2007
